HOW TO EXPLORE PUBLIC INTEREST FOR SPORTS? NEW METHODOLOGICAL APPROACH

Dražen Čular1,2,3, Josip Miočić4, Igor Jelaska1
1University of Split, Faculty of Kinesiology, Split, Croatia
2Croatian Institute for Kinesiology & Sport, Split, Croatia
3Einstein, Craft for Research, Development, Education, Trade & Service, Split, Croatia
4Department of Culture and Communication Sciences, University of Zadar