GAP ANALYSIS BETWEEN CURRENT AND DESIRED SITUATION OF THE FACTORS AFFECTING THE MANAGEMENT OF AMBUSH MARKETING RISKS IN MAJOR SPORTING EVENTS

Zohreh Kamalian, Zynalabedin Fallah, Taher Bahlakeh, Asra Askari
Department of Sport Science, Gorgon Branch, Islamic Azad University, Gorgon, Iran

DOI. 10.51371/issn.1840-2976.2021.15.S1.7